About the job

ITM Uganda, on behalf of a client, is seeking a Marketing Officer to drive uptake of boda boda financing products through community engagement, dealer partnerships, and targeted marketing campaigns.

Responsibilities

• Develop and implement marketing plans for the boda boda market.
• Conduct field research and provide market insights.
• Lead grassroots activations, rider outreach, and lead-generation activities.
• Support the sales team with marketing materials and conversion tracking.
• Manage social media, digital campaigns, and brand communication.
• Coordinate with motorcycle dealers, rider associations, and community partners.
• Organize events, roadshows, and financial literacy sessions.
• Prepare marketing reports and ensure consistent brand visibility.

Requirements

• Diploma in Marketing, Business, Communications, or related field.
• 3–5 years’ marketing experience, preferably in financial services or asset financing.
• Strong knowledge of the boda boda sector and grassroots marketing.
• Digital marketing skills and strong communication abilities.
• Ability to travel frequently and manage multiple campaigns.

• Develop and implement marketing plans for the boda boda market.
• Conduct field research and provide market insights.
• Lead grassroots activations, rider outreach, and lead-generation activities.
• Support the sales team with marketing materials and conversion tracking.
• Manage social media, digital campaigns, and brand communication.
• Coordinate with motorcycle dealers, rider associations, and community partners.
• Organize events, roadshows, and financial literacy sessions.
• Prepare marketing reports and ensure consistent brand visibility.

• Strong knowledge of the boda boda sector and grassroots marketing
• Digital marketing skills
• Strong communication abilities
• Ability to travel frequently
• Ability to manage multiple campaigns

• Diploma in Marketing, Business, Communications, or related field
• 3–5 years' marketing experience, preferably in financial services or asset financing