Summary
Date Posted: Monday, November 18 2024, Base Salary: Not Disclosed

JOB DETAILS:
The Role
Marie Stopes UG is looking to hire a Digital Officer who will work with the Marketing & Communication departments and other units within MSUG to drive client growth via new media channels and maintain a strong and competitive online presence for MSUG’s operational environments.
This role is to analyse customer behaviour data from social media platforms, company web pages, medical records and create demand generation and content strategies to build MSUG’s brand. The success of this role will be in driving customer growth, and by extension usage of MSUG’s services by our target audience.
The Digital Officer will work closely with Channel Marketing Officers, Communications Lead, Contact Centre Team Lead, Data Analyst and the Channel Leads to develop impactful campaigns that drive real business results.
She/He will support all demand generation efforts including top and mid-funnel campaign execution and content campaign distribution. This individual will also assume responsibility as the Admin of the MSUG social media digital platforms.

Key Responsibilities
Management of MSUG’s Digital Platforms
• Create, execute, and manage digital marketing campaigns across social media platforms including Facebook, Instagram, Google, LinkedIn, YouTube, WhatsApp, Twitter, Snapchat, Tik-Tok, MSUG Website, etc.
• Develop and manage MSUG’s overall online presence.
• Own and optimize customer growth funnel and pipeline, including additions/changes to customer segments, strategies for reaching those customers, and optimizing company activities to drive conversion of potential customers.
• Work with different departments to generate new ideas and strategies for online marketing and advise on the creation of original and unique content to drive awareness and grow audience.
• Analyse competitor brands and suggest creative ways to attract more clients and promote marketing content.
• Host a media platform that spurs relevant news items and operational updates to catalyse interactions with audiences and enhance organisational visibility while ensuring messaging alignment.
• Measure and report performance of digital marketing campaigns; assess results against goals (ROI and KPIs).

Promotion and management of assigned parts of corporate and other social events
• Collaborate with Channel Leads and Marketing Officers to apply KPIs, analytics, and insights to better profile, target, and retarget prospects on digital platforms.
• Collaborate with the Communications and Advocacy team to develop internal and external communication campaigns, including campaign talking points, social media toolkits, and engagement calendars, ensuring brand consistency and optimizing posting schedules based on audience engagement.
• Create a buzz on social media about MSUG activities in Uganda.
• Identify with relevant bloggers and influencers to establish a continuum of social media presence for MSUG brands and activities.

Knowledge, Skills & Abilities
• Demonstrate a track record of using digital media to acquire, engage, and harvest demand throughout the marketing funnel.
• Ability to work effectively in a fast-changing industry, work with cross-functional teams through influence, and demonstrate problem-solving abilities.
• Effective analytical and troubleshooting skills; ability to use data to drive actionable insights.
• Excellent knowledge of Microsoft Office, WordPress, marketing technology, and social media platforms, online applications such as Ad platforms, CRM tools, online analytics, Google my business etc.

Qualifications and Experience
• A bachelor’s degree in marketing, information technology, business administration or related field.
• Possess at least 3-years’ experience in a similar role.
• Proven working experience in digital marketing or healthcare marketing.
• Solid understanding in SEO/SEM, managing marketing database and setting up email campaigns.
• Experience in setting up and optimizing Ads on Google Facebook, Instagram, Twitter, LinkedIn and TikTok.
• Knowledge of media editing software, graphics design, video, and photo editing is an added advantage.
• Must be able to lead integrated digital marketing campaigns from concept to execution.
• Strong analytical skills, data-driven thinking, web design and management.
• Up to date with the latest trends and best practices in online marketing and measurement.

Key Performance Indicators
• Effective use of digital marketing techniques.
• Development of end-to-end digital campaign strategies.
• Conversion of data into insights that can deliver business value.
• Increase in customer engagement.
• Drive customer conversion from digital platforms.
• Collate monthly, quarterly, and annual reports flowing from activities carried out in line with the tasks above.
• Produce progress reports to Line Manager on a regular basis.

MSUG Behaviors / Core Values / Statement
Attitude/Motivation
• The candidate must be pro-choice.
• Motivated personally and professionally to develop.
• Willingness to travel as may be required and at short notice.

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure
• Share your cover letter, CV, and Academic documents as one PDF.
• Include the Job Title as the subject.
• Send to jobs@mariestopes.or.ug .
• Deadline: 30th November 2024

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