Established in 2005, Commerce Equitable Afrique (CEA), trading as Fairtrade Africa (FTA), is an independent non-profit umbrella organization representing 697 Fairtrade-certified producers across 29 countries in Africa and the Middle East. FTA is owned by its members, who include producer organizations engaged in traditional export commodities such as coffee, cocoa, flowers, tea, cotton, wine, bananas, sugar, fresh fruits, herbs, and spices, as well as non-traditional commodities like shea butter, honey, and rooibos. FTA collectively represents over 1,450,000 smallholder farmers and workers.

SCOPE OF THE ASSIGNMENT

FTA wishes to engage the services of a qualified individual(s), firm(s) or institution(s) to carry out the following tasks:

Produce 1 x short video documentary (no more than 5 minutes) including a 60 second cut down, plus photography in the most powerful, effective and innovative ways to show impact of Fairtrade Certification and Premium funded project activities, with a Thematic angle, in the lives of producers in Burundi, DRC, Ethiopia, Kenya, Malawi, Rwanda, Tanzania, Uganda, respectively.

These stories from the field will be uploaded to Fairtrade Africa’s YouTube channel and website with links to appropriate social media platforms such as LinkedIn, Instagram, Facebook and other similar platforms. It will also be used as a marketing asset, for various communications purposes, as well as a tool during training workshops.

COUNTRIES

• Burundi

• Democratic Republic of Congo

• Ethiopia

• Kenya

• Malawi

• Rwanda

• Tanzania

• Uganda

**We will only consider local service providers, so please only apply for the country you are based in.

THEMATIC AREAS

• Climate Action

• Living Income / Living Wage

• Social Impact

• Inclusion (Gender / Youth / PWD)

• Human Rights & Environmental Due Diligence (HREDD)

  • including children’s rights and safeguarding

• Organizational Development

EXPECTED OUTPUTS PER COUNTRY

1. Video Production 1 x short video documentary (5minutes) plus 1 x 60seconds cut down optimized for social media.

2. Photography High resolution with metadata:
   a. Producer portraits: Both emotive and action.
   b. Product: Both raw, bulk and finished. We need to see the journey.
   c. Landscape photos: Drone photos of plantations.
   d. Project photos: Premium funded projects including action photos

3. Signed Release forms from featured individuals.
   a. Giving the Fairtrade system (Fairtrade offices and Fairtrade licensees) the right to use their images, video, audio and testimonials for communication, educational and promotional purposes.

OBJECTIVES

The videos and photographs will be used to showcase and educate stakeholders on what Fairtrade Africa does using powerful story lines to inspire and engage audiences in the work and mission of Fairtrade. The goal is to drive the desire among external stakeholders to want to be part of the Fairtrade story.

By showcasing the power of individual stories, the video will be a compelling documentary about the challenges, successes and resilience of farmers and producers and why people should engage in the Fairtrade market.

The service provider will be expected to provide a detailed report on all filming locations, including names and contact details of all individuals that will appear in the film. The report must also include at least 3 powerful statements by producers/community members and/or other stakeholders to be used in reports and fact sheets.

DESIRED EXPERIENCE

FTA is looking for individual consultant(s), firm(s), or institution(s) with demonstrated experience in developing video documentaries with socially relevant contents such as gender equality, women empowerment, diversity inclusion and youth engagement. In addition, the said should possess the following:

• An individual or agency with at least three (3) years’ expertise in producing quality video documentaries that deal with sustainable development subjects with a wide-reaching following.

Technical and Functional Competencies to include:

• Experience of performing similar kinds of tasks (list and background of Production team and agencies)

• Excellent writing and communication skills

• Demonstrates openness to change and ability to receive/integrate feedback in the project management process.

• Good networking skills to engage with both technical and non-technical people.

APPLICATION REQUIREMENTS

• A company profile highlighting relevant experience.

• Portfolio of previous work.

• Technical and creative proposal responding to the scope of work.

• Detailed budget in Euro (broken down per deliverable).

• Proposed team structure and bios.

• Company registration documents

• Tax Pin

• Bank Account Details

DURATION OF THE ASSIGNMENT

The successful service provider is expected to carry out the assignment as follows:

• Location: TBC during shortlisting

• Final delivery: August 11[th]

EQUIPMENT FOR THE ASSIGNMENT

No equipment will be purchased or provided by FTA. Any equipment needed to complete this assignment will be provided by the service provider.

SUBMISSION DEADLINE

Please submit your proposal with detailed budget by July 31[st], 2025, to procurement@fairtradeafrica.net and k.gitonga@fairtradeafrica.net with the subject line: Blitz Videography & Photography: Country Name

Please note that only shortlisted applicants will be contacted