Summary
Date Posted: Monday, January 27 2025, Base Salary: Not Disclosed

JOB DETAILS:

Function
The Marketing Officer will be responsible for developing and implement marketing strategies that support the startups and agribusiness within the incubation programme to promote the organization's brand, products, and services. This role involves building brand visibility, planning campaigns, creating content, analyzing market trends, enhancing market access, and fostering relationships with stakeholders to drive growth and awareness.

Key Responsibilities
Marketing Strategy Development:
• Design and implement comprehensive marketing strategies tailored to the needs of the incubation program and its startups. Assist in creating and executing marketing plans that align with organizational goals.
• Conduct market research to identify trends, customer needs, target audiences, and competitive landscapes for incubated businesses.
• Collaborate with incubated startups to create customized marketing plans to enhance their market reach and brand positioning.

Campaign Execution:
• Plan, organize, and oversee marketing campaigns across various channels, such as social media, email, print, and digital platforms. Monitor and evaluate the performance of campaigns and suggest improvements.
• Market Linkages Establish connections with distributors, retailers, and other stakeholders to create market opportunities for incubated startups.
• Identify and facilitate partnerships with corporate buyers, suppliers, and industry influencers. Support startups in accessing new markets and scaling their businesses regionally and internationally,

Stakeholder Engagement:
• Collaborate with internal teams, such as sales and product development, to align marketing efforts.
• Build and maintain relationships with external vendors, media outlets, and partners.

Digital Content Creation and Management:
• Manage the incubation program's digital presence, including website, social media, and email campaigns. Develop engaging marketing materials, including brochures, newsletters, social media content, and website updates.
• Create engaging content such as success stories, blog posts, newsletters, and promotional materials to highlight program achievements. Leverage data analytics to optimize marketing campaigns and improve digital engagement. Manage content calendars and ensure timely delivery of campaigns.
• Analytics and Reporting: Track marketing metrics and prepare regular reports to assess effectiveness. Use insights from data analysis to refine strategies and achieve better results. Track the performance of marketing activities and provide regular reports on their impact. Develop and maintain databases of market contacts, partnerships, and media outlets. Analyze the effectiveness of marketing campaigns and provide recommendations for improvement.

Qualifications
Minimum Requirements & Skills:
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in a marketing role, preferably 2+ years in entrepreneurship support, startup ecosystems, or incubation programs.. Strong knowledge of digital marketing tools and platforms.
• Excellent verbal and written communication skills. Proficiency in graphic design and content management software is a plus.
• Key Competencies Excellent communication, interpersonal, and presentation skills.
• Ability to analyze data and turn insights into actionable strategies. Creative thinking and problem-solving skil s.
• Strategic planning and organizational skills.
• Attention to detail and ability to multitask.
• Adaptability and a proactive approach to challenges. Collaborative mindset with a focus on team success.
• This role is pivotal in driving the visibility and market success of startups within the incubation program, ensuring their growth and sustainability in competitive markets.


Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure
Interested in applying for this job? Click here to submit your application now.

Submit your application to with a copy to email or deliver hard copies to CURAD offices in Namanve Industrial Park, Kabanyolo MUARIK, or Jinja Office (Plot 10, Kira Road).
Note: Heifer and Mastercard Foundation upholds strict safeguarding and misconduct prevention standards for all its programs and partners.



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